Let’s take a closer look at a few studies about how people generally read your online content.
Health copywriting and content marketing
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The health writers of the past were tasked with promoting very different medical treatments and had a smaller range of mediums to utilise.
When you’re writing health content for websites, it’s important to do keyword research before you start the writing process.
We see misleading health copywriting too often – on Facebook, online ads, print ads, TV ads, you name it.
Every country has their own legal requirements when it comes to writing health promotional materials. Do you know yours?
If you’re in the business of writing promotional communications for hospitals, there are great resources to help you battle some of the common healthcare marketing challenges you’re probably faced with on a daily basis.
It might hurt now, but you’ll be OK.
Health and medical copywriters who offer SEO copywriter services should be well-versed in search engine optimisation tactics to use during the writing process.
Are you in the business of marketing health products – for clients, or for your own business? These content strategies will help you to maintain your credibility and integrity.
If you’re looking to improve the readability of your health website copywriting, you don’t need to rewrite your copy completely.