- Next start date: Monday, September 25, 2017
- Course duration: 6 weeks
- Time commitment: 5-8 hours per week
- Format: Audio lectures, handouts, notes, live group calls, private coaching, and forums
- Teacher: Michelle Guillemard (Founder, Health Writer Hub)
- Requirements: An internet connection, a thirst for challenge, and the willingness to embrace an exciting new career!
Who should take this course?
This course is for you if you’re:
- A health professional, scientist, MD or PHD interested in health writing
You’re keen to explore opportunities for health writing in addition to your clinical or scientific work
- A health writer who wants effective strategies to secure regular income as a freelancer
You want to make an equivalent or better salary than your current role offers
- A health writer who wants to work flexible hours at home
You’re looking to have control over your working hours so you can care for your children and manage other commitments
- A health communicator who want to transition to freelance writing
You have writing skills and health knowledge, but not a lot of experience in marketing, finding clients, pitching ideas or applying for freelance roles
- A new-ish freelance writer who is keen to focus solely on health and medical writing
You want to turn your passion for health writing into a secure, long-term career
Ready to become a freelance health writer?
Here’s what you’ll learn.
- The most effective strategies for finding clients and retaining clients
- What you should be charging for your work and how to get your quotes approved
- How to differentiate yourself from other health writers and find your unique selling point
- What clients are looking for when they’re considering working with you
- How to market yourself effectively and bring clients to you (so you don’t have to cold-call)
- The most powerful and impactful content to include on your health writing website
- The best day-to-day processes to help you work productively and efficiently
- The essential templates, contracts, documents and tools that all freelancers need
- A business plan that inspires and empowers you to achieve your goals
- Plus, much more!
WALKS YOU THROUGH EVERY ASPECT OF BECOMING A FREELANCE WRITER
“When I became aware of Health Writer Hub, I very quickly realised that this was the single most useful resource in my quest to become a freelance medical writer. As an academic scientist, making the transition from lab bench to medical writer has not been the easiest or straightforward of tasks. However, after enrolling on Michelle’s ‘How to become a freelance writer’ course, that path has been well and truly illuminated. From setting a business plan to formulating templates and processes, Michelle walks you through every aspect of becoming a freelance writer.”
Dr James Graham | Craftext
THE GO-TO EXPERT FOR THOSE STARTING OUT A WRITING CAREER IN THE HEALTH NICHE
“I was fortunate enough to have Michelle as my writing mentor when I began health writing. She’s the go-to expert for those starting out a writing career in the health or medical niche, with insider tips and advice to help you start successfully. In fact, Michelle pointed me to an online resource where I managed to land one of my best-paying clients!”
Joe Leech | Diet vs Disease
PROVIDED ME WITH THE FOUNDATION AND TOOLS I REQUIRE TO FIND SUCCESS
“There is a lot of detail involved in starting a health and medical writing business. I can only imagine the time and energy this course has saved me on researching the ins and outs of building a successful business. This course has provided me with the foundation and tools I require to find success. All my questions were answered, and I have already bragged about this course to several people!”
Leah Weiss | Weissedits
How does it work?
Here’s what you can expect.
There are 6 comprehensive lessons included in the course (full curriculum is available below).
You’ll complete the lesson in your own time during the week, and each lesson requires a time commitment of around 4-6 hours.
There are also student forums, where you can chat with other students – as well as your teacher – about the materials, your progress, and anything else you like!
Every lesson includes podcasts, worksheets, handouts, to-dos, resources, and recommended reading.
You can have as long as you need to review the materials, and you’re able to submit all worksheets for personalised feedback and advice.
Here’s what you get.
- 24 audio lectures (podcasts) discussing the lessons and learning objectives
- 2 live video calls where we’ll all get together virtually to discuss our freelancing questions and challenges
- Dozens of handouts and recommended reading links
- Checklists to help guide your decision-making processes
- Worksheets to help you set your goals and overcome your challenges
- A weekly to-do list summarising the key learning objectives and take-homes
- Student-only discussion forums so you can chat with other course students
- Lifetime access to the course materials, guaranteed
Lesson 1: Freelancing Essentials & Establishing Goals
- How to write a freelance health writing business plan and why planning is key to your success
- Clarity on your unique freelancing vision and areas of focus
- How to stand out in a relatively crowded and competitive niche
- Setting goals that will motivate you and enable success and growth
- Business plan nitty gritty and how to write the perfect plan to help you achieve your goals
Lesson 2: Processes, Templates & Must-Have Documents
- How to be prepared for any client or job that comes your way
- The most effective working and client liaison processes
- The must-have templates and documents that will save you time and money
- Your freelance health writing toolkit – everything you need to get set up and running smoothly
Lesson 3: Client Liaison, Working Efficiently & Rates
- The most effective ways to keep your clients happy and wanting more
- How to maintain the balance and take care of yourself as a solo business owner
- Essential tools and resources to help you work efficiently and productively
- The ultimate guide to rates and knowing how much you can and should charge
Lesson 4: Nailing Your Health Writing Website
- The easiest way to set up your website
- The most compelling and convincing content to include on your site
- SEO basics and other strategies that will bring clients to you
- How to use powerful tools like blogs and newsletters to your advantage
Lesson 5: Marketing & Selling Yourself Online
- The most powerful social media platforms for freelance health writers
- How to establish yourself online and bring out your unique selling proposition
- How to get the most out of your online presence – even if you cringe at the thought of ‘putting yourself out there’
- How to network in the health writing industry for maximum impact
Lesson 6: Finding Clients & Long-Term Success Strategies
- Successful, effective strategies for finding your first health writing clients
- Where and how to find the best-paying clients in the health industry
- Turning those first clients into regular clients who will pay monthly fees and retainers
- Setting the foundation for long-term success – keeping and building momentum as your business grows
- Loyalty discount: 30% off any other Health Writer Hub course.
- Lifetime access to live calls: Attend as many future live calls as you like.
- Health writing handouts: Get my top resources for writing high-quality health content.
ALL THE INFORMATION I NEED AND MORE TO CONFIDENTLY GET MY FREELANCE CAREER UNDERWAY
“I’ve really been at a bit of a loss as to where and how to get started on a freelance medical writing career. I’ve done the studying on the actual medical writing part but really had no practical information on how to begin and the best way to do this. Studying the Health Writer Hub course has given me all the information I need and more to confidently get my freelance career underway! Michelle has been super helpful and communicative so it’s been nice to know there’s support there.”
Nicola Parrington | Clinical Copy
AN ABSOLUTE MUST FOR ANYONE CONSIDERING BECOMING A FREELANCE MEDICAL WRITER
“Michelle’s course is an absolute must for anyone considering becoming a freelance medical writer. The amount of information made available is brilliant and very informative. The podcasts accompanying the information are excellent. Michelle’s advice is invaluable.”
Angela Johns, Australia
PROVIDES US WITH KNOWLEDGE TO RUN ANY BUSINESS
“How To Become A Freelance Health Writer provides us with knowledge to run not only a freelance health writing business but also any other business.”
Bundeth Seng, Cambodia
I HAVE NOT LOOKED BACK … MICHELLE’S ADVICE AND SUPPORT ARE FABULOUS
“Michelle is friendly and approachable and her advice and support are fabulous for guiding me through the early phases of business set-up and delivery. Michelle shares her business insights openly, understands my needs well and is readily available to talk whenever I need further advice. I highly recommend Michelle to anyone seeking a confident entry into the medical and health writing field.”
Kara Gilbert | KMG Communications
Hi – I’m Michelle Guillemard, a freelance health writer and the founder of Health Writer Hub. I’m also the President of the Australasian Medical Writers Association and have been writing about health and medicine for more than a decade.
As soon as I quit employed work and became a freelance health writer, I realised following through with the decision wasn’t nearly as terrifying as I had imagined it to be.
The freelance business strategy I applied enabled me to achieve my 3-year goal in my first year of business (and today I am consistently booked, even with an assistant writer and a pool of contract writers).
Having spent 6 years on the Executive of the Australasian Medical Writers Association and close to 3 years running Health Writer Hub, I’ve spoken with literally hundreds of health & medical writers around the world about that fear and reluctance that holds us back.
I want to help alleviate those concerns and make it easy and accessible for those with the desire to pursue a freelance career in the health writing niche to start (because there is a lot of work out there). That’s the driving force behind How To Become A Freelance Health Writer.
In this course, I give you ALL my insider information, tips and techniques to help you make your freelancing goals a reality – just as I have mine.
I share what worked and didn’t work, and I give you all the tools I wish I’d had access to when I first started out.
You’re probably interested in How To Become A Freelance Health Writer because you have health, medical or scientific qualifications, and/or writing qualifications. Yet you’re feeling challenged when it comes to building a career as a freelance health writer. You’ve got the skills – you’re almost ready to begin.
My course will fill those last remaining gaps – so you can start your freelancing journey effectively and be equipped with the knowledge and power to succeed.
SO IMPRESSED…EVERYTHING IS LOGICALLY THOUGHT OUT AND EASY TO FOLLOW
“Having “hobbled together” a consultancy business for a year between jobs, I am so impressed by the way Michelle has put together everything that I eventually learned plus so much more that I just didn’t think about in this course. Everything is logically thought out, easy to follow even if it isn’t easy to do and provides a great framework for thinking through all the essentials for setting up a new business. Well done and thank you Michelle.”
Dr Deborah Southwell, Australia
I NOW FEEL PREPARED!
“How To Become A Freelance Health Writer is well-designed and logical. The materials are of excellent quality, and very detailed. I now feel prepared!”
Simon Van Rysewyk, Australia
MICHELLE IS EXTREMELY THOUGHTFUL, PROFESSIONAL AND GENEROUS
“I feel very fortunate to have made a professional connection with Michelle. After meeting Michelle in 2013, she has been assisting me with advice and guidance on how to further my work and refine my skills as a Medical writer. Michelle is extremely professional, thoughtful and generous. I also value her extensive experience in the medical writing field. I know I can continue to learn a lot more from her guidance, insight and encouragement. She has been a great influence on the writing choices and progress I have made since we met. I cannot recommend her highly enough.”
Annalies Corse, Australia
Frequently asked questions
What you need to know.
Can you guarantee me freelance work after I complete your course?
When it comes to work, there are no guarantees in the freelance world! Even I don’t always know who I’ll be working for in the three months’ time. If that worries you, freelancing may not be for you. But, if that excites you, please read on! In my course, I do everything in my power to help you find secure, well-paid freelance work. I give you my top strategies for finding opportunities, pitching to clients, securing ongoing client work, marketing your business, and honing your niche. I often post freelance health writing opportunities in the student forums for past and current students, too.
Does this course teach me HOW to write about health, too?
This course is primarily designed to teach you how to set up and run your freelance business. While we discuss aspects of health writing, it’s not a skill-based health writing course. If you’re interested in learning how to write about health, take a look at Health Writer Hub’s Introduction to Health Writing course.
Can I start the course before or after the official start date?
Many of my students have schedules which can make it difficult to commit – and, that’s why I’m very flexible with all my courses. You can absolutely start earlier, or later, as a lot of the learning is self-directed. If you would like to register and have early access to the course, please email me.
Why aren’t the lessons “live”?
People from all over the world take Health Writer Hub’s courses, so it’s very hard to find a time that suits everyone involved. The materials are ready for you to view at a time that suits you – enabling you to get the most out of your learning experience. We also have a student-only forum where you can post questions and answers and interact with the other students taking the course at the time. And, of course, you have unlimited email access to me for the duration of the course – and for as long as you like afterwards.
What is your guarantee/refund policy?
It’s really important to me that everyone who signs up for How To Become A Freelance Health Writer gets the most out of their course. I want you to be satisfied that the course content is exactly as described on this page, and I very much care about providing a high-quality, valuable course for all students. If you are not happy with the course content after you receive the first lesson, I encourage you to let me know so we can discuss your concerns together. If we can’t come to an agreement, you may be eligible for a refund (less $80 administration fee). This guarantee is valid for 5 days after your course commencement date and all refunds are discretionary as determined by me. (Please note: refunds do not apply if you simply change your mind.)
How many people take this course?
Student numbers vary from course to course, but there will never be more than 20 students. I intentionally limit places in all my courses, as every course has a personalised element – and, there is only so much of me to go around! So, if you are keen to take this course, I recommend you sign up early to avoid disappointment.
How do I access the course?
This course is conducted online, so you will need a laptop and an internet connection – as well as a PDF reader. You are welcome to download the course materials to your desktop to read them offline at a later date.
How long will I have access for?
You can access all course materials for as long as you need to. If you still need access after the 6-week course period, you will be able to continue to use the materials.
What does the course cost?
How To Become A Freelance Health Writer costs $499. You can also combine this with one of my other writing courses and save 30% – check out my course packages here. There are often early-bird discounts available, and the best way to keep up-to-date with these is to subscribe to the Health Writer Hub Newsletter here.
Do I only have one week to review the weekly lessons?
You have as long as you like. Many students like to take their time with the materials. The choice is yours, and rest assured I’m not going anywhere – once you sign up for the course, you will have my support whenever you need it.
How is this course different to other freelance courses?
How To Become A Freelance Health Writer is designed for writers who are specifically interested in freelance health writing, and the advice is tailored to this specific niche. It’s also primarily about the business aspects of freelancing within the health writing industry – that is, how to get set up and run a unique business that’s suitable to your personal aims and objectives.
How often is the course material updated?
The course material is reviewed and updated throughout the year. All students are surveyed after they have completed the course and their suggestions are incorporated. Additionally, I am constantly keeping up to date with new industry trends and looking for the latest advice to include – helping to ensure the content is always as relevant and current as possible.
Can I still take the course if I’m American/ English/ Australian/ European?
I often get students contacting me and asking this question! I have designed the course to be relevant for any English-speaking writer, anywhere. I don’t believe that your location should limit your freelance health writing opportunities, and everything that is taught in this course is applicable at a global level. We’ve had students from Australia, America, New Zealand, Asia, Europe and the UK take this and other Health Writer Hub courses.
Do you offer loyalty discounts?
I do indeed! All students who take one of my courses will receive a voucher for 30% off any of my other courses. You can get in touch with me if you have any questions about this.
Is there really enough health writing work available for everyone?
If there wasn’t, I wouldn’t be teaching this course! Healthcare is a rapidly growing and evolving field. There really is so much writing work out there – regardless of whether you wish to write articles, blogs, handouts, submissions, academic papers, guidelines and more. Forging a successful freelance career involves investing time and energy into your marketing and professionalism – so you can give yourself the best opportunity of securing all the work that comes your way.
How will I avoid looking the same as all the other freelance health writers out there?
My course is absolutely designed to help you hone your uniqueness so that you can stand out and have a point of difference in the health writing niche. No two freelance health writing businesses should be the same as we are all on different health writing journeys – and I definitely don’t teach a cookie-cutter approach to freelancing!
Why health writing – what’s the difference between health writing and medical writing?
For some people, there is no difference – others tend to equate ‘health’ writing with consumer writing and ‘medical’ writing with academic and scientific writing. My course is relevant for all styles of writing within the healthcare niche, as it is about the business of freelancing in the health and medical writing field.
Can you be a referee for me?
I sometimes act as referees for students who I have worked closely with. I am more than happy to discuss how this works with you after you have completed your course. For me to act as your referee, we will need to have developed a close working relationship, Also, I need to feel comfortable I know you well enough to provide honest, accurate and valuable insight into your writing and working habits. Any decisions will made on a case-by-case basis. Please contact me if you’d like to know more about how this works.
I have a question – how can I contact you?
I welcome questions and enquiries and am happy to hear from you. Please contact me via the contact form here.
VERY ENGAGING AND INFORMATIVE
“A very engaging and informative course for those wishing to use their writing skills to create a business.”
Dr Catherine Odlum, Ireland
MY ONLY DISAPPOINTMENT WAS THAT IT CAME TO AN END!
“I really enjoyed the freelance health writer course – my only disappointment was that it came to an end! The content was very informative, well structured and relevant. Michelle is responsive and always ready to discuss further questions via email. I would recommend it to others thinking about freelancing.”
Amanda Holman, UK