As health writers, we focus a lot of our energy on knowledge. We write ‘how to’ articles about eating better, exercising more, breaking bad habits, making healthy choices and reducing risk factors. We offer knowledge – but, we rarely sell the desire to change.
This is a question that comes up often in my course groups. And, it’s reasonable and natural to worry about time. Time is money. The less time you spend writing, the more money you make. The more time you spend researching, writing, reviewing and refining, the more your hourly rate drops.
How do you get experience if everyone wants someone with experience?
Confidence is a common concern for writers. So, is it possible to build self-assurance and courage, and which methods really work?
Reactance, food labelling, HPV vaccines, and more – browse the latest in evidence-based health communication.
While confidence and perseverance are important, there are a few other mindset attributes that – I believe – will help you tremendously in your writing life.
Health risk information is better received when you ask your readers to identify their own values and beliefs before communicating the risks.
Could understanding more about selective exposure help us write engaging content? One study looked at how selective exposure influences attitudes towards health behaviours.
Oh yes they did. Last week, someone contacted me looking for writers and offered $25 per 350-word article.
You can read hundreds of blog posts full of tips on how to improve your writing, but these easy writing exercises will get you real results.
Want to learn more about what medical copywriting involves – so you can work out whether it’s a suitable career choice for you?
Wising up is about helping your readers to understand why they should care.
Adding more detail is a small yet significant tweak that helps to improve the quality of your writing.
If we want our readers to not only understand our content but also act on it, then we need to know more about how behaviour change works.
Do you really need a writing degree to be a medical writer – and, if so, how does a degree help you?