While quality medical evidence underlies accurate health writing, clear writing helps the information translate easily – enter the concept of ‘processing fluency’.
5 mindset attributes to help you thrive as a writer
While confidence and perseverance are important, there are a few other mindset attributes that – I believe – will help you tremendously in your writing life.
Vaccine hesitancy, TV, behaviour change, friendship: HCRR #4
Natural cigarettes create a ‘health halo’. Preconception care as ‘the next frontier’. Friends don’t let friends smoke. There’s always plenty of new, interesting research in our field – and, there’s no shortage of writing strategies to try out, too.
Can self-affirmation make people healthier?
Health risk information is better received when you ask your readers to identify their own values and beliefs before communicating the risks.
How selective exposure helps you write engaging content
Could understanding more about selective exposure help us write engaging content? One study looked at how selective exposure influences attitudes towards health behaviours.
3 writing strategies to help teens make informed health decisions
New research provides insight into how we can help high-school students understand health information and make better-informed health decisions.
Health literacy, affirmation, credibility, Instagram: HCRR #3
Health literacy in school students, Instagram’s potential, reducing alcohol consumption through self-affirmation, and more – explore the latest findings in health communication.
$25 for a 350-word article? Charging what you’re worth
Oh yes they did. Last week, someone contacted me looking for writers and offered $25 per 350-word article.
‘Short and sweet’ messages help to persuade smokers to quit
A study recently published in the Journal of Health Communication has looked at warning labels on cigarette packages in the Netherlands.
Segmentation, social sharing, point-of-sale ads: HCRR #2
This series aims to give you ideas and inspiration for creating effective, useful health content that makes a difference.
How community engagement enhances health communication
Digital educational interventions play a huge role in helping to educate community members outside the boundaries of traditional clinical care.
Humour, Twitter, health literacy, mobile tech: HCRR #1
Our new Health Communication Research Review highlights new and exciting research in health and medical communication.
3 simple health writing exercises to do today
You can read hundreds of blog posts full of tips on how to improve your writing, but this post is about getting real with practical exercises.
Career paths for medical copywriters
Want to learn more about what medical copywriting involves – so you can work out whether it’s a suitable career choice for you?
Balancing parenting and freelance health writing
Here are few tips to help you manage your freelancing health writing career and your parenting obligations.