While quality medical evidence underlies accurate health writing, clear writing helps the information translate easily – enter the concept of ‘processing fluency’.
Develop a writer mindset and thrive in your career
While confidence and perseverance are important, there are a few other mindset attributes that – I believe – will help you tremendously in your writing life.
Self-affirmation theory can make people healthier – here’s how
Health risk information is better received when you ask your readers to identify their own values and beliefs before communicating the risks.
What is selective exposure and how can it help you write better?
Could understanding more about selective exposure help us write engaging content? One study looked at how selective exposure influences attitudes towards health behaviours.
Writing for teens and supporting informed decision-making
New research provides insight into how we can help high-school students understand health information and make better-informed health decisions.
$25 for 350 words? Charging what you’re worth
Oh yes they did. Last week, someone contacted me looking for writers and offered $25 per 350-word article.
Help people quit smoking with short and sweet messages
A study recently published in the Journal of Health Communication has looked at warning labels on cigarette packages in the Netherlands.
Community engagement benefits health communication
Digital educational interventions play a huge role in helping to educate community members outside the boundaries of traditional clinical care.
3 easy writing exercises to do today
You can read hundreds of blog posts full of tips on how to improve your writing, but these easy writing exercises will get you real results.
How to become a medical copywriter
Want to learn more about what medical copywriting involves – so you can work out whether it’s a suitable career choice for you?
Parenting and freelance writing
Here are few tips to help you manage your freelancing health writing career and your parenting obligations.
Wising up: writing clearly without dumbing down
Wising up is about helping your readers to understand why they should care.
16 ways to add more detail to your writing
Adding more detail is a small yet significant tweak that helps to improve the quality of your writing.
Overcoming writing anxiety – tips for beginner writers
Even the most experienced writers will feel trepidation when starting new projects or work – here’s how to control those nervous thoughts.
How to retain freelance clients and secure ongoing work
If you haven’t yet developed a business plan for client retention, it helps to have some strategies in place for securing your freelance income from your existing business.