As health writers, we focus a lot of our energy on knowledge. We write ‘how to’ articles about eating better, exercising more, breaking bad habits, making healthy choices and reducing risk factors. We offer knowledge – but, we rarely sell the desire to change.
Effective writing strategies
Discover helpful techniques and methods for writing clear, effective health content for different types of audiences. Browse all our posts about effective writing strategies here.
A study recently published in the Journal of Health Communication has looked at warning labels on cigarette packages in the Netherlands.
Digital educational interventions play a huge role in helping to educate community members outside the boundaries of traditional clinical care.
You can read hundreds of blog posts full of tips on how to improve your writing, but this post is about getting real with practical exercises.
Wising up is about helping your readers to understand why they should care.
Adding more detail is a small yet significant tweak that helps to improve the quality of your writing.
If we want our readers to not only understand our content but also act on it, then we need to know more about how behaviour change works.
As health writers, we must know the most effective tactics that help to correct misinformation in order to inspire behaviour change.
Want to learn more about writing simply? Here’s a free cheat sheet to help you get started.
The appeal to authority implies that an expert’s opinion is a universal truth, and it’s a tactic many writers use – often in the absence of evidence – despite it being somewhat of a logical fallacy.