Let’s take a closer look at a few studies about how people generally read your online content.
Health copywriting and content marketing
Get health copywriting and content marketing tips to help you write credible, accurate, and compliant copy. Browse all our posts related to copywriting and content marketing here.
A look at how bizarre medical treatments from the past were marketed
The health writers of the past were tasked with promoting very different medical treatments and had a smaller range of mediums to utilise.
How keyword research helps you write high-quality health content
When you’re writing health content for websites, it’s important to do keyword research before you start the writing process.
Misleading health copywriting and how to avoid it
We see misleading health copywriting too often – on Facebook, online ads, print ads, TV ads, you name it.
Health promotional materials: How to write compliant copy
Every country has their own legal requirements when it comes to writing health promotional materials. Do you know yours?
Healthcare marketing challenges – and resources to help
If you’re in the business of writing promotional communications for hospitals, there are great resources to help you battle some of the common healthcare marketing challenges you’re probably faced with on a daily basis.
8 reasons to invest in professional health copywriters
It might hurt now, but you’ll be OK.
Medical copywriters need to be doing this
Health and medical copywriters who offer SEO copywriter services should be well-versed in search engine optimisation tactics to use during the writing process.
Marketing health products – credible content strategies
Are you in the business of marketing health products – for clients, or for your own business? These content strategies will help you to maintain your credibility and integrity.
Readability rules for your health website copywriting
If you’re looking to improve the readability of your health website copywriting, you don’t need to rewrite your copy completely.
