Learn what a copywriting mindset entails and why you need this mindset before you start working on your copywriting projects.
How to write effective subheadings for your health content
Subheadings are essential for structure and readability. Here’s how to write effective subheadings that engage your readers and promote literacy.
How to use your journey to promote your health writing services
Your career journey is a key selling point – and clients want to know about it.
How to become a medical copywriter
Want to learn more about what medical copywriting involves – so you can work out whether it’s a suitable career choice for you?
Do you need a writing degree to be a health writer?
Do you really need a writing degree to be a medical writer – and, if so, how does a degree help you?
The benefits of having a freelance writing niche
If you’re just beginning your freelancing journey, you might be wondering if it’s worth having a niche for your writing business.
8 essential questions for new clients
New clients are an essential part of the business of freelancing; however, many of us forget to ask the important questions once we’re given a few basic details about our projects.
Marketing to doctors – writing copy that gets noticed
If you’re a health writer who produces sales and marketing content, chances are you’ll be marketing to doctors at some point during your career.
Misleading health copywriting and how to avoid it
We see misleading health copywriting too often – on Facebook, online ads, print ads, TV ads, you name it.
Medical writing vs health writing: a look at the scope
Medical writing. Health writing. Same same but different?
Health promotional materials: how to write compliant copy
Every country has their own legal requirements when it comes to writing health promotional materials. Do you know yours?
8 reasons to invest in professional health copywriters
It might hurt now, but you’ll be OK.
Medical SEO copywriting tips
Health and medical copywriters who offer SEO copywriter services should be well-versed in search engine optimisation tactics to use during the writing process.
Why your medical writing business needs an elevator pitch
Describing what your medical writing business does in 20-30 seconds harder than it seems.
Which healthcare writer profile is right for you?
What type of health writer do you want to be, and do you already have a niche?