While quality medical evidence underlies accurate health writing, clear writing helps the information translate easily – enter the concept of ‘processing fluency’.
Health risk information is better received when you ask your readers to identify their own values and beliefs before communicating the risks.
Could understanding more about selective exposure help us write engaging content? One study looked at how selective exposure influences attitudes towards health behaviours.
New research provides insight into how we can help high-school students understand health information and make better-informed health decisions.
A study recently published in the Journal of Health Communication has looked at warning labels on cigarette packages in the Netherlands.
Digital educational interventions play a huge role in helping to educate community members outside the boundaries of traditional clinical care.
You can read hundreds of blog posts full of tips on how to improve your writing, but this post is about getting real with practical exercises.
Wising up is about helping your readers to understand why they should care.
Adding more detail is a small yet significant tweak that helps to improve the quality of your writing.
If we want our readers to not only understand our content but also act on it, then we need to know more about how behaviour change works.
Here’s how to find the most useful apps for recording audio or video interviews.
As health writers, we must know the most effective tactics that help to correct misinformation in order to inspire behaviour change.
Here’s how to write high-quality, socially responsible blogs that help your readers make better decisions about their health and wellbeing.
Here’s how to tell a legitimate guest post request from a fake one – and how to deal with those annoying spammers once and for all.
Not all medical breakthroughs are truly breakthroughs. Does that mean they’re not worthy of being reported on?