While quality medical evidence underlies accurate health writing, clear writing helps the information translate easily – enter the concept of ‘processing fluency’.
Self-affirmation theory can make people healthier – here’s how
Health risk information is better received when you ask your readers to identify their own values and beliefs before communicating the risks.
What is selective exposure and how can it help you write better?
Could understanding more about selective exposure help us write engaging content? One study looked at how selective exposure influences attitudes towards health behaviours.
Writing for teens and supporting informed decision-making
New research provides insight into how we can help high-school students understand health information and make better-informed health decisions.
Help people quit smoking with short and sweet messages
A study recently published in the Journal of Health Communication has looked at warning labels on cigarette packages in the Netherlands.
Community engagement benefits health communication
Digital educational interventions play a huge role in helping to educate community members outside the boundaries of traditional clinical care.
3 easy writing exercises to do today
You can read hundreds of blog posts full of tips on how to improve your writing, but these easy writing exercises will get you real results.
Wising up: writing clearly without dumbing down
Wising up is about helping your readers to understand why they should care.
16 ways to add more detail to your writing
Adding more detail is a small yet significant tweak that helps to improve the quality of your writing.
7 ways health writers can inspire behaviour change
If we want our readers to not only understand our content but also act on it, then we need to know more about how behaviour change works.
The voice recorder apps you need in your writing toolkit
Here’s how to find the most useful apps for recording audio or video interviews.
How to debunk health myths (with evidence-based tips)
Evidence-based advice to help you debunk health myths, correct misinformation and inspire behaviour change in your readers.
How to write high-quality health and wellness blogs
Here’s how to write high-quality, socially responsible blogs that help your readers make better decisions about their health and wellbeing.
Guest post spam: How NOT to get your pitch accepted
Here’s how to tell a legitimate guest post request from a fake one – and how to deal with those annoying spammers once and for all.
How to write about advances in medicine
Not all medical breakthroughs are truly breakthroughs. Does that mean they’re not worthy of being reported on?