Want to capture readers and boost your SEO? Understanding how users read online is key. With mobile browsing becoming the norm, people’s reading habits have evolved. In this post, we’ll explore how to create scannable content that not only engages readers but also improves your search engine rankings.

Scannable habits: How users read online content

Did you know only 16% of your online content gets read thoroughly? That’s right! Most online readers scan content, not read word-for-word. A 2008 study revealed this trend, which has become more prevalent today. By understanding how users consume content, you can optimise your health blogs for better engagement and SEO.

Crafting scannable content

To create content that readers love and search engines appreciate, consider these tactics:

• Shorter articles: Break up long reads into bite-sized chunks for easier digestion.
• Headings and subheadings: Use clear headings and subheadings to guide readers through your content.
• Bullet points: Organise information into bullet points for quick scanning.
• Keywords: Incorporate relevant keywords naturally throughout your content to improve search engine visibility.
• F-fhaped pattern: Understand how users read online content by following the F-shaped pattern. This pattern suggests that readers scan across the top of the page, then down the left side, and then across the bottom. Place your most important information in these areas to capture attention. Research in eye gaze patterns also supports using your first two paragraphs to contain your most important information to hook in your audience and keep them reading.

Source: https://media.nngroup.com/media/editor/alertbox/f_reading_pattern_eyetracking.jpg

Visual appeal matters

First impressions matter. A visually appealing website can significantly impact user experience and SEO. Studies have shown that readers’ eyes are drawn to well-organised content. Break up your text with images, videos, or infographics to make it more engaging.

Online readers consume information quickly, often within seconds. Research from the Missouri University Science and Technology highlights the importance of first impressions in web content. Readers are drawn to well-organised layouts and visually appealing formats.

To capture attention and improve readability, consider using:

• Different fonts: Choose easy-to-read styles.
• Bold typeface: Highlight essential terms and phrases.
• Headings and subheadings: Guide readers through your content with clear signposts.
• Bullet points: Present information clearly and concisely.

The final word

By understanding how users read online and incorporating these tips, you can create high-quality health content that is both informative and engaging. Remember, the goal is to provide value to your readers while optimising for search engines.