Natural cigarettes create a ‘health halo’. Preconception care as ‘the next frontier’. Friends don’t let friends smoke. There’s always plenty of new, interesting research in our field – and, there’s no shortage of writing strategies to try out, too.

Health risk information is better received when you ask your readers to identify their own values and beliefs before communicating the risks.

Could understanding more about selective exposure help us write engaging content? One study looked at how selective exposure influences attitudes towards health behaviours.

New research provides insight into how we can help high-school students understand health information and make better-informed health decisions.

Health literacy in school students, Instagram’s potential, reducing alcohol consumption through self-affirmation, and more – explore the latest findings in health communication.

This series aims to give you ideas and inspiration for creating effective, useful health content that makes a difference.

Our new Health Communication Research Review highlights new and exciting research in health and medical communication.