Health buzzwords like ‘protein’, ‘paleo’ and ‘organic’ are used by marketers as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.
Motivational factors, text messages and more – browse the latest health communication research.
As health writers, we focus a lot of our energy on knowledge. We write ‘how to’ articles about eating better, exercising more, breaking bad habits, making healthy choices and reducing risk factors. We offer knowledge – but, we rarely sell the desire to change.
This is a question that comes up often in my course groups. And, it’s reasonable and natural to worry about time. Time is money. The less time you spend writing, the more money you make. The more time you spend researching, writing, reviewing and refining, the more your hourly rate drops.
Eye movement patterns, health halo claims, genetic cancer risk information, pamphlets v online content and more: browse the latest health communication research.
As health writers, we need to recognise and understand the social factors that limit health literacy so we can help our readers understand our health information. We can do this by looking at the key outcomes from a range of health literacy research into both local and global communities.
As health writers, we need to identify the ideal medium to share our key messages to our target audience to ensure our writing influences health outcomes.
Low health literacy is a risk factor for potentially preventable emergency room visits, and vaccine info in comic form helps to make an impact. Those are just two of many new findings in the field of health communication.
This question reminds me of the chicken and egg situation. How do you get experience if everyone wants someone with experience?
Confidence is a common concern for writers. So, is it possible to build self-assurance and courage, and which methods really work?