“I just don’t know how to assess my writing or rate myself because I CANNOT be objective.” Sound familiar? As writers, we often work alone. Most of the time, nobody is checking our work. We research, draft, edit, proofread and submit – all as a party of one. There’s no denying that assessing your writing […]
What does the future hold for the health writing industry this year? Are we in good shape, and where are the opportunities? Read on to find out.
A US research team aimed to determine the natural language indicators of uncertainty – and then understand how these indicators predict decisional conflict.
Health buzzwords like ‘protein’, ‘paleo’ and ‘organic’ are used by marketers as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.
Motivational factors, text messages and more – browse the latest health communication research.
As health writers, we focus a lot of our energy on knowledge. We write ‘how to’ articles about eating better, exercising more, breaking bad habits, making healthy choices and reducing risk factors. We offer knowledge – but, we rarely sell the desire to change.
This is a question that comes up often in my course groups. And, it’s reasonable and natural to worry about time. Time is money. The less time you spend writing, the more money you make. The more time you spend researching, writing, reviewing and refining, the more your hourly rate drops.
Eye movement patterns, health halo claims, genetic cancer risk information, pamphlets v online content and more: browse the latest health communication research.
As health writers, we need to recognise and understand the social factors that limit health literacy so we can help our readers understand our health information. We can do this by looking at the key outcomes from a range of health literacy research into both local and global communities.
As health writers, we need to identify the ideal medium to share our key messages to our target audience to ensure our writing influences health outcomes.