If you’re contemplating a move from working as an employed health writer to working for yourself, it’s important to realise the magnitude of this decision. Working as a freelance health writer has the potential to change your hours, job purpose and even personal life.
Had The Lancet not published their now retracted article, “Ileal-lymphoid-nodular hyperplasia, non-specific colitis, and pervasive developmental disorder in children” by Andrew Wakefield et al. in 1998, perhaps we wouldn’t be facing one of the most significant public health challenges of our time.
Fear-mongering and scare tactics are used in public health campaigns to drive behavioural changes. We see fear in headlines for online articles, food label warnings, pamphlets and brochures. But how effective are these fear-based messages?
Producing clear, accurate and engaging health content for a lay or consumer audience can seem extremely daunting. My clear health writing checklist helps you break down the art and science of clear health writing.
There’s no denying that assessing your writing is a daunting, confusing task. Luckily, there are quite a few ways to evaluate your skills so you can develop your writing abilities with confidence.
What does the future hold for the health writing industry this year? Are we in good shape, and where are the opportunities? Read on to find out.
A US research team aimed to determine the natural language indicators of uncertainty – and then understand how these indicators predict decisional conflict.
Health buzzwords like ‘protein’, ‘paleo’ and ‘organic’ are used by marketers as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.
Motivational factors, text messages and more – browse the latest health communication research.
As health writers, we focus a lot of our energy on knowledge. We write ‘how to’ articles about eating better, exercising more, breaking bad habits, making healthy choices and reducing risk factors. We offer knowledge – but, we rarely sell the desire to change.
This is a question that comes up often in my course groups. And, it’s reasonable and natural to worry about time. Time is money. The less time you spend writing, the more money you make. The more time you spend researching, writing, reviewing and refining, the more your hourly rate drops.
Eye movement patterns, health halo claims, genetic cancer risk information, pamphlets v online content and more: browse the latest health communication research.
As health writers, we need to recognise and understand the social factors that limit health literacy so we can help our readers understand our health information. We can do this by looking at the key outcomes from a range of health literacy research into both local and global communities.
As health writers, we need to identify the ideal medium to share our key messages to our target audience to ensure our writing influences health outcomes.
Low health literacy is a risk factor for potentially preventable emergency room visits, and vaccine info in comic form helps to make an impact. Those are just two of many new findings in the field of health communication.