Learn how to write high-quality
consumer health content.
You’ll be taught effective formulas for writing health news, articles, blogs, web content and more.
- Next start date: Monday, October 16, 2017
- Course duration: 6 weeks
- Time commitment: 6-8 hours per week
- Format: Podcasts, handouts, 1:1 coaching, group calls, writing tasks, forums
- Teacher: Michelle Guillemard (Founder, Health Writer Hub)
- Requirements: An internet connection, a keen mind and a desire to create high-quality health content!
Who should take this course?
This health writing course is for you if you’re:
- New to the health writing niche – and you want to know how to create high-quality, socially responsible health content.
- A health professional, academic, scientist, MD or PHD – and you haven’t had a lot of experience writing for a lay audience.
- Keen to enhance your health writing skills – and are looking for best-practice health writing techniques.
- Enthusiastic about learning a variety of different forms of health writing – including news, features, blogs and more.
Ready to enhance your health writing skills?
Here’s what you’ll learn.
- Effective, best practice formulas for writing health news, feature articles, blogs, website content and sales content.
- Strategies for engaging your readers and ensuring your content is both easy to read and simple to understand.
- Techniques and tips for writing about complex medical topics for consumers who have little prior health knowledge.
- Resources to enhance your abilities and improve your consumer health writing skills
- Key considerations when writing health and medical sales, marketing and advertising content to ensure compliance.
- Successful strategies for getting the most out of your expert interviews and citing research appropriately.
- Examples and templates to help you write productively and efficiently.
- Personalised, practical and actionable feedback to motivate you and boost your confidence.
- Knowledge of the fundamental best practices of writing about health for consumers
- Plus, much more!
I FEEL MUCH MORE CONFIDENT TO WRITE WITHOUT USING MY USUAL SCIENTIFIC JARGON
“I would definitely recommend this course to anyone who is interested in consumer health writing. I really enjoyed the weekly writing assignments. Together with Michelle’s spot on suggestions, they taught me how to accurately write in the different styles of consumer health writing. I feel much more confident now to write for a general audience without using my usual scientific jargon. Thank you Michelle!”
Wendy van Zuijlen, Australia
THE COURSE IS EXCELLENT AND I HIGHLY RECOMMEND IT
“This has been a great course for me as a beginner in health writing. The coursework is engaging and provides a variety of tasks. Even with no face-to-face interaction, Michelle’s warm nature is evident, and her genuine and individualised feedback has been of great value. This course is excellent and I highly recommend it to anyone wanting to get into consumer health writing.”
Devika Krishnamurthy, Australia
MY CONSUMER HEALTH WRITING SKILLS IMPROVED OVER THE SIX WEEKS
“Every week Michelle delivered a lesson full of useful information with plenty examples to learn from. The assignments were fun, and her feedback was valuable and thoughtful. It was easy to apply her assessments, and I feel my consumer health writing skills improved over the six weeks of class.”
Kari Johnson, USA
“I highly recommend Michelle’s Introduction to Health Writing Course if you are thinking about writing high-quality health content. It is well organized, and you get personalized feedback that makes you a better health writer.”
Sze Huei, Switzerland| SciHealth News
A SOLID FOUNDATION UPON WHICH I CAN BEGIN TO BUILD MY HEALTH WRITING CAREER
“Introduction to Health Writing provided me with a solid foundation upon which I can begin to build my health writing career. Michelle is a fantastic teacher who made herself available throughout the entire 6 weeks and beyond, and she provided extremely valuable and personalized feedback on each assignment. In a world where anyone can have a ‘voice’ online, I appreciated that Michelle focused on the importance of being a trustworthy source of health information for one’s readers. Upon completion of this course I have a new respect for health writers and all they must consider when producing content.”
Jacqueline Forrester, Canada
COMPLETELY CHANGED MY WRITING FOR THE BETTER
“I’m a physician and have written a few articles but didn’t know anything about templates and general guidelines for the different kinds of health writing. The tips on how to make my writing more engaging and click-read-share worthy have been invaluable. This course opened up a whole new world for me and in six weeks, has completely changed my writing for the better.”
Toju Chike-Obi, Physician and Host of The HealthZone, USA | The HealthZone
How does it work?
Here’s what you can expect.
Introduction To Health Writing runs for six weeks, and every week we focus on a new lesson.
You’ll complete the lesson in your own time during the week, and each lesson requires a time commitment of around 4-8 hours.
There are also student forums, where you can chat with other students about the materials.
The lessons include writing exercises, resources, and recommended reading.
About your writing tasks and coaching calls
Every lesson includes writing tasks and exercises. We’ll discuss your tasks in one of two included private coaching calls (these are separate to the two included group coaching calls). In these calls, I’ll be giving you your feedback – which includes plenty of practical tips to help you improve your writing. The calls also enable us to “meet” virtually which is always a lot of fun!
Here’s what you get.
- 13 audio lectures (podcasts) discussing the lessons and learning objectives
- 2 live video calls where we’ll get together virtually and you can pick my brain
- 2 hours of personal coaching with me where we discuss your writing tasks in detail
- Podcast notes covering the lesson topics
- Weekly health writing exercises to help you put the learnings into practice
- Dozens of handouts and recommended reading
- Templates and guidelines to help you plan your content
- Personalised feedback on every writing task you submit
- Student-only discussion forums so you can chat with other course students
- Certificate to put towards self-study or CPD
- Unlimited email access to your teacher for the duration of the course
YOU COULD FEEL THAT MICHELLE WAS GIVING A ONE-ON-ONE LESSON BECAUSE OF HER CONVERSATIONAL TONE
“Even though Introduction To Health Writing is an online course, you could feel that Michelle was giving a one-on-one lesson because of her conversational tone in her weekly podcasts. I really enjoyed the recommended reading she suggests each week and I suggest anyone taking this course to spend a good amount of time doing this reading. What made me want to sign up was mainly the personalised feedback that Michelle gives for each week’s writing task. I’ve had mentors at work that would critique my pieces of writing, but it’s always good to have another set of third-party eyes to provide feedback on your overall writing. I mostly enjoyed the introduction to SEO writing, because these days you want your work to get discovered, read and shared. Thanks Michelle.”
Henry Chung, Australia
Your curriculum guide.
Lesson 1: Health news
- The structure of a health news article: Core components of a health news article and must-have inclusions.
- Health news dos and don’ts: How to write high-quality health news – and what you need to avoid.
- How to find health news: Key sources of health news as well as the scope of health news.
- Creating a unique angle for your news story: How to create content that furthers the conversation.
- Interviewing techniques: The best questions to ask researchers and health experts.
- Finding health experts: Simple, straightforward methods to help you find relevant health experts.
Lesson 2: Health features
- Basic structure of a health feature article: How to structure a health feature article that suits your audience.
- Writing for your audience, in the right tone: How to understand your publication’s tone of voice and target audience.
- 10 must-haves for health feature articles: Mandatory inclusions and techniques that lift health features out of the ordinary.
- How to create unique feature content: Tips for dreaming up unique ideas that editors want to publish.
- Pitching health features to editors: Best-practice advice on how to pitch your feature ideas, including tips from real editors.
Lesson 3: Health writing for the web
- Presenting your health content for an online reader: How to write for the online medium.
- Principles of SEO-friendly health content: Tactics to help you target search engines and stand out online.
- Clickable health headlines: Writing accurate yet engaging health headlines.
- Creating shareable health content: Tips on how to get your content read and shared.
- Accuracy in a 140-character digital world: Writing short snippets of content and maintaining quality and accuracy.
Lesson 4: Health blogging
- Health blogging: The not-so-secret secrets of successful health bloggers.
- The perfect blog post: A step-by-step guide to writing blog posts that engage your audience.
- Getting personal: How to use personal stories in your blogging to hook in your readers.
- Blogging responsibly: Opinion and honesty in blogging and knowing how much of yourself to give.
- Leveraging your health blog posts: How to get as many eyes as possible on your blog once you’ve published it.
- Blogging strategy: Why having a strategy shapes your ongoing blogging content.
Lesson 5: Health copywriting
- Writing for your target market: Understanding your audience and what drives them to follow through.
- Establishing consumer trust: How to shape your content so it builds reader trust instantaneously.
- Finding the best tone of voice: Tools to identify the brand voice for your content.
- Power words that DON’T mislead: The most effective and accurate power words to help convert your readers.
- Calls to action: How to pinpoint the objective and writing to encourage readers to take the desired action.
- Writing compliant copy: How to understand and work within regulations.
Lesson 6: Credibility, accuracy & writing well
- The importance of credibility: Why being a credible health writer matters.
- Accuracy: How to check if your work is accurate and not misleading.
- Referencing and citations: When to include academic references in your content and how to write them.
- Quotes and sources: Where and how to attribute quotes from researchers, health experts and peak bodies.
- Readability: Techniques to make your copy highly readable for online readers.
- Loyalty discount: 30% off any other Health Writer Hub course.
- Lifetime access to live calls: Attend as many future live calls as you like.
- Pitching advice: Get advice and resources to help you pitch your work to relevant publications.
CAN’T IMAGINE SUCCEEDING WITHOUT MICHELLE’S HELP
“I’m REALLY glad I took the Introduction To Health Writing Class. It got me thinking, writing and has boosted my self-confidence. I knew before I took the class that I could do health and medical writing. But, now I feel like I’ve got more experience doing it. Michelle gave me considerate, helpful feedback that pushed me to do better. As a mentor, she is always supportive and encouraging. I can’t imagine succeeding as a medical writer without her help.”
Phyllis Edson, USA
LOVED THE WAY IT WAS STRUCTURED
“Thanks Michelle, the Introduction To Health Writing course was great! I loved the way it was structured – with each lesson involving reading and listening to the materials, completing the relevant task and then getting your invaluable feedback. I’ve learnt a lot about what’s involved in health writing and have built the skills and confidence to get me started.”
Janis Harse, Australia
A GREAT MIX OF PODCASTS, COURSE NOTES, FURTHER READING AND A GROUP FORUM
“Michelle and Health Writer Hub fully met my expectations in learning about health material for the consumer audience. A great mix of podcasts, course notes, further reading and a group forum – but also supported by useful templates that you can take into your daily activities. I would – and have already – recommended Michelle’s course and website to a few people.”
Erin Gentry, New Zealand
INTRODUCTION TO HEALTH WRITING IS DEFINITELY A MUST-DO COURSE
“The Introduction to Health Writing course was engaging and way more than I expected. It seemed even more than an introduction because so many different forms of health writing were covered. The course material is engaging, thought provoking and straight forward. Michelle’s feedback is honest and clear. Definitely a must do course for anyone wishing to do health writing or having to do it.”
Michelle Thompson, Australia
EVERYTHING I WAS LOOKING FOR
“Introduction to Health Writing was everything I was looking for. It gave me an understanding of the different types of consumer health writing, and a better understanding of the ethics and responsibilities involved. I feel much more confident in my ability to understand and accurately convey health information now and can’t wait to put it to use as a freelance writer.”
Jacqui Hawkins, UK
Hi – I’m Michelle Guillemard, founder of Health Writer Hub (you can read more about Health Writer Hub and me here). I’m also the President of the Australasian Medical Writers Association (AMWA) and the Director of Purely Content, a health & medical writing business based in Sydney, Australia.
I created Health Writer Hub in 2013 – after recognising the growing need for an industry-specific resource for health writers around the world.
I’ve been immersed in the health & medical writing industry for more than a decade. I can’t even tell you how many health articles and blogs I’ve written, edited and commissioned over the years (too many!).
I have also been fortunate enough to work with some of the world’s leading healthcare brands and businesses, like the British Medical Journal, Elsevier, Everyday Health, and more.
As well as writing and teaching my passion here at Health Writer Hub, I contribute to the European Medical Writers Association Journal, and run training workshops for AMWA and Cheeky Scientist.
Health writing isn’t like other forms of writing – and it’s not easy.
It involves making sense of scientific and medical concepts and translating those messages to the right audience in the most effective way.
As a health writer, you want your readers to be inspired by your words and grow their knowledge base, which ultimately enables and empowers them to make informed choices about their health – or, encourage their patients to do so.
I want to help you improve the quality of your writing – so you can inspire positive change in your readers.
So, what do you say – are you ready to learn the art of health writing with me?
INCREDIBLY INFORMATIVE AND WELL STRUCTURED
“This course is exactly what I needed. It was incredibly informative and well structured. The amount of information is so amazing that I plan to go over the whole thing again on my own in order to make sure I absorbed everything. It was so good that now I am starting a second course, and I am seriously considering a third.”
Ilil Arbel, USA
I HAVE RECOMMENDED THE COURSE TO OTHER COLLEAGUES!
“I took the course to expand my knowledge about different types of medical writing. The material was extremely worthwhile and I enjoyed the podcasts and checklists designed by Michelle. I have recommended the course to other colleagues too!”
Charity Hix, USA
THE COURSE IS FANTASTIC AND YOUR KNOWLEDGE AND EXPERIENCE IS INVALUABLE
“I really enjoyed the Introduction To Health Writing course and I learned a lot, especially about the blogging – this task has really helped to challenge my weaknesses. I loved the way the course is so clearly structured, the handouts are easy to refer back to again and again. The templates are great and I’d be at a loss as to where to start without them, thank you so much. The links to other blogs are really helpful, as are the pointers to what one shouldn’t do. The course is fantastic and Michelle’s knowledge and experience is invaluable to helping people like me start the foray into health writing.”
Lisa Wong, UK
GIVES YOU THE CONFIDENCE TO WRITE ACCURATE YET ENTERTAINING HEALTH COPY
“The Introduction to Health Writing course is a great overview of different styles of writing – for any genre. Michelle also clearly outlines the specific considerations that are specific to health writing and gives you the confidence to write accurate yet entertaining health copy. Her feedback on writing exercises is detailed and really pinpoints areas to improve – I already can hear her voice every time I’m writing a health piece. I highly recommend this course for anyone wanting to do more consumer health writing.”
Angela Denly, Australia
ENCOURAGING AND THOUGHTFUL FEEDBACK ON EVERY ASSIGNMENT
“Have you, like I, considered to be a health writer? Then sign up for Michelle’s course. I promise that you will not be disappointed. This course is well organized and Michelle gives you encouraging and thoughtful feedback on every assignment!”
Angelica Kjellström, Sweden
Frequently asked questions
What you need to know.
Why aren’t the lessons “live”?
People from all over the world take Health Writer Hub’s courses, so it’s very hard to find a time that suits everyone involved. The materials are ready for you to view at a time that suits you – enabling you to get the most out of your learning experience. We also have a student-only forum where you can post questions and answers and interact with the other students taking the course at the time. And, of course, you have unlimited email access to me for the duration of the course – and for as long as you like afterwards.
Why should I take your health writing course when I can learn how to write online for free?
Believe it or not, this is a question I sometimes receive! It’s true you can find a lot of free writing advice online (and on my blog in particular). But here’s the difference. When you take one of my writing courses, you have my full support. You have your own teacher. And, that’s because I don’t feel I can teach you how to improve your writing skills unless you get feedback. I believe the three most important steps to take to improve your writing are reading, practice and feedback. You can (and should) do the first two on your own, but the third? That’s where I come in. And, that’s why ALL my courses include my feedback and support. I don’t just send you the materials and call it a day. When you take one of my courses, I spend a lot of time reading your tasks and giving you practical steps to help you become the best health writer you can be.
When are the live calls?
Once I know who will take the course and where they’re from, I will schedule the group calls at a time that suits most if not everyone. If you can’t make the group call, it will be recorded so you can view it later.
When are the private coaching calls?
We generally schedule the calls after you have completed your first few tasks – so, we’ll have one call halfway through the course, and another towards the end of the course period. I will discuss this with you once your course has commenced. I use Zoom for all my coaching calls.
How many people take this course?
Student numbers vary from course to course, but there will never be more than 20 students. I intentionally limit places in all my courses, as every course has a personalised element – and, there is only so much of me to go around! So, if you are keen to take this course, I recommend you sign up early to avoid disappointment.
Can I start the course before or after the official start date?
Many of my students have schedules which can make it difficult to commit – and, that’s why I’m very flexible with all my courses. You can absolutely start earlier, or later, as a lot of the learning is self-directed. If you would like to register and have early access to the course, please email me.
What is your guarantee/refund policy?
It’s really important to me that everyone who signs up for Introduction To Health Writing gets the most out of their course. I want you to be satisfied that the course content is exactly as described on this page, and I very much care about providing a quality, valuable course for all students. If you are not happy with the course content after the first lesson has been released, I encourage you to let me know so we can discuss your concerns together. If we can’t come to an agreement, you may be eligible for a refund (less $80 administration fee). This guarantee is valid for 5 days after your course commencement date and all refunds are discretionary as determined by me. (Please note: Refunds do not apply if you simply change your mind.)
How do I sign up and access the course?
To sign up for the course, click on the button on this page. You will then be asked to complete your payment via Paypal. This course is priced in AUD and this will be converted to your local currency by Paypal. You will receive a confirmation receipt and order number after you complete your payment. As soon as the course starts, you’ll receive weekly emails, every week for 6 weeks, with links to each new lesson.
How long will I have access?
You can access all course materials for as long as you need to. If you still need access after the 6-week course period, you will be able to continue to use the materials. It is recommended that you download the materials so you can continue to refer to them whenever you like.
What is the course price?
Introduction To Health Writing costs $595 AUD. There are often early-bird discounts available, and the best way to keep up-to-date with these is to check this page regularly and subscribe to the Health Writer Hub Newsletter here.
Do I only have one week to complete every writing task?
You have as long as you like. Many students like to take their time with the writing tasks and submit them over several weeks of the course, or even after the official finish date. The choice is yours, and rest assured I’m not going anywhere – once you sign up for the course, you will be able to have your writing tasks assessed whenever it suits you.
How much time do I need to set aside?
I recommend that, each week, you allow around 4 hours for listening to the podcasts and reviewing all of the course materials. The amount time you spend completing your writing task is a personal decision – most students spend several hours on each task, while others can complete their task in just a couple of hours – or need more time. As all students are at different stages with their writing and have different skillsets, there is no one way to go about it.
How is this course different from other similar courses?
This is the only kind of course like this that I am aware of! Most other similar types of writing courses focus on writing in general or other forms of medical writing. This course is 100% geared to writing about health for a consumer or lay audience.
Can I still take this course if I’m American/ English/ Australian/ European?
I often get students contacting me and asking this question. I have designed the course to be relevant for any English-speaking writer, anywhere. I don’t believe that your location should limit your health writing career prospects and everything that is taught in this course is applicable at a global level. We’ve had students from Australia, America, New Zealand, Asia, Europe and the UK take these and other courses.
Do you offer loyalty discounts?
I do indeed! All students who take one of my courses will receive a voucher for 30% off any of my other courses. You can get in touch with me if you have any questions about this.
How often is the material updated?
The course material is reviewed and updated throughout the year. All students are surveyed after they have completed the course and their suggestions are incorporated. Additionally, I am constantly keeping up to date with new industry trends and looking for the latest advice to include – helping to ensure the content is always as relevant and current as possible.
Can you help me find work/get published?
If you are interested in pitching one of your writing tasks to a client or editor, I can help you with this as part of your included feedback. I have a large network of health writers and industry clients and may be able to refer work to students who show promise during the course.
Can you help me set up a freelance writing business?
This course is primarily designed to teach you about different styles of health writing. While we discuss aspects of running a freelance business, it’s not a freelance health writing course. If you’re interested in learning how to set up a freelance writing business, take a look at my How To Become A Freelance Health Writer course.
Can you be a referee for me?
I sometimes act as referees for students who I have worked closely with. I am more than happy to discuss how this works with you after you have completed your course. For me to act as your referee, we will need to have developed a close working relationship, Also, I need to feel comfortable I know you well enough to provide honest, accurate and valuable insight into your writing and working habits. Any decisions will made on a case-by-case basis. Please contact me if you’d like to know more about how this works.
I have a question – how can I contact you?
I welcome questions and am happy to hear from you. You can reach me via the contact form here.
I REALLY ENJOYED THE CLASS
“I really enjoyed the Introduction To Health Writing class. Michelle’s feedback was very helpful and was my favorite component of the class. I now have a more clear and realistic view on the various types of health writing, my strengths, weaknesses, and what/how I can further improve my writing.”
Michelle Hyman, USA
EXPANDED MY AREAS OF FOCUS
“I took this course to understand the context of health writing. As a public health practitioner, I knew the ropes … but wasn’t able to communicate especially to public and other cadres of work health workers. The course helped expand my area of focus from working on technical documents to blogging.”
Naawa Sipilanyambe, Australia
EXCELLENT AND ENJOYABLE
“I’ve been a GP for many years. Recently I’ve been thinking about a change of scenery. I discovered I enjoyed writing after starting a blog about a hobby/passion. So, I decided to research the topic of learning medical writing. That’s how I came across your course and it seemed to be what I was looking for. I signed up. I’m glad I did. This was an excellent, enjoyable course with lots of great material. The feedback on assignments helped me enormously.”
Mandy MacIver, USA
THE DIFFERENCE IN CONSUMER WRITING AND WRITING FOR PROFESSIONALS IS VAST … THE COURSE HELPED BE BRIDGE THAT GAP
“Thank you for this course. I learnt a lot about consumer writing. The difference in consumer writing and writing for professionals is vast, and the course helped me bridge that gap quite a lot.”
Soumya Gupta, Australia
HIGHLY RECOMMEND THE INTRODUCTION TO HEALTH WRITING COURSE
“I highly recommend the Introduction to Health Writing course for anyone starting out in this field or wanting a refresher. Michelle provides valuable guidance and resources on a variety of different styles of health writing. I particularly admired her emphasis on the importance of accurate, engaging and ethical content. As a beginner in the field I found the course challenging but Michelle’s personalised feedback was always constructive, supportive and encouraging and really helped give me more self-confidence about writing.”
Donna Armstrong, UK
REALLY USEFUL FOR ANYONE WISHING TO EXPLORE A NEW CAREER IN HEALTH WRITING
“This course is really useful for anyone wishing to explore a new career in health writing. It provides an essential guide on how to structure the various facets of health writing. Doing this short course will save hours of researching information yourself.”
Sally Sawkill, UK
THE COURSE STRUCTURE IS PERFECT
“Michelle, your Introduction to Health Writing course is a comprehensive, informative, practical and interesting course to complete. I thoroughly enjoyed the weekly lessons and assignments. The course structure is perfect: a podcast and additional reading followed by an assignment based on the type of writing studied. The templates are an invaluable resource also provided. Overall, I would highly recommend your course.”
Jacqueline Tatham, USA