In today’s world, having a medical writing website and blog is essential. If you do not have online presence these days, you might as well be invisible.
1. Showcase your medical writing and blogging skills
Since you may write and edit confidential documents, you may want to have a forum to display your non-confidential work and to showcase your medical and scientific writing skills. A medical writing website with a blog will do just this.
2. Showcase your passions through your blog updates
Even though you are a medical writer, your blog does not have to be about writing. Pick any topic you feel passionate about, and commit to a regular writing schedule.
3. Personal development
You can use your medical writing website and blog to facilitate your personal development as a communicator during the age when paper, printed journals, and books have been replaced-to a large extent-by online content, PDFs, and tablets.
4. Advance your career
You can use your medical writing website and blog to advance your freelance career, build your own brand, enhance your credibility, and to expand your professional and social networks.
5. Market your skills on your medical writing website and blog
Medical blogging may also be a very valuable marketing tool for freelance medical writers. Search engines, such as Google, love blogs because the pages are frequently updated. High ranking in searches will drive more readers to your website and attract new clients for your medical writing business.
6. Enhance your identity
When you own your personal website, you can print the domain address on your business cards, add it to your email signature, and post it on your LinkedIn profile. Your own website gives you identity, visibility, credibility, and status.
7. Stand out with a unique medical writing website and blog
A standard cookie-cutter Facebook page or LinkedIn profile may not provide enough features and flexibility for your purposes. However, WordPress provides more opportunities for you to stand out. Thanks to WordPress, an attractive website is now within your reach if you are willing to invest a fraction of your time-and little or no money at all.
8. Expand and grow your site and blog
WordPress is now the world’s most popular web publishing tool; being able to use it is becoming a valuable skill. By building your website on WordPress, you will own the content. You can take the website to nearly any hosting provider and continue to build on and expand the content over many years to come.
Do you have your own medical writing website and blog? Share it in the comments below.
Jukka Hartikka made a career transition into clinical research and medical writing a few years ago. Connect with him on LinkedIn.