If you’re a writer with a business or personal website, chances are you’ve thought about medical blogging.
Some writers tell me they feel uneasy about the idea of blogging because of the ongoing commitment it requires.
Others admit they have nothing to write about.
These two concerns are related. If you choose a subject matter you’re not all that interested in, it makes sense that you’ll have trouble committing to posting on an ongoing basis.
The best medical writer blogs aren’t necessarily the ones that are most frequently updated. They’re the ones that have something unique and insightful to offer.
Medical writer blogs – getting started
It’s a new year, which is a great opportunity to try new things – so if you’ve been thinking about starting a blog, now’s the perfect time to take the plunge and do it.
Plus, there are many reasons why blogging can benefit your business and your career.
When you’re choosing a niche or focus area for your medical blog, it’s important to:
- find a topic you’re passionate about, and
- think of your blog as a creative outlet as well as a business tool.
Don’t feel as if you need to offer tips and advice because other writers do so in their blogs.
If your aim is to impress your clients, use your blog to showcase your writing talent and highlight the subjects you’re interested in.
You could also use it as a ‘news’ tool. Discuss client wins, interesting jobs, newly received testimonials. As you’re running a freelance business, you’ll always have new and (hopefully) interesting clients to showcase.
If commitment scares you, think about a realistic schedule. Blogging once a month or even bimonthly is better than not at all – as long as the content you’re producing is high quality. There seems to be a myth that we ‘should’ blog once or twice per week. Remember that in today’s information-overloaded world, quality reigns over quantity.
As you’re a writer who specialises in health and medicine, you’re probably passionate about certain topics in this industry. The best writing comes to you when it’s driven by your passions and interests.
3 medical writer blogs to check out now
I wanted to share these little medical writer blogs with you for inspiration.
These are great examples of medical writers who are also bloggers writing genuinely about their interests and passions.
Penned by scientist and freelance writer Jasenka Piljac Zegarac, PhD, this medical writer blog is a well-written, well-referenced collection of pieces covering subjects such as women’s health, herbal medicine and heart health. The blog is a part of Jasenka’s business website so it helps to illustrate her writing style and personality.
PhD scientist Jessica is behind this beautiful-looking blog, which investigates the more scientific medical topics including the science behind how bacteria may help to fight cancer as well as the secret lives of the brain.
Marijke’s blog has been named as a top health blog for nurses. I particularly liked her post on ‘duh’ studies which you can read here.
Are you a medical writer or health writer with a blog? Share it below!