Reactance, food labelling, HPV vaccines, and more – browse the latest in evidence-based health communication.
Health communication research series
Our health communication research series highlights the latest evidence-based writing techniques to help you write more effective health content. Browse all posts in the series here.
While quality medical evidence underlies accurate health writing, clear writing helps the information translate easily – enter the concept of ‘processing fluency’.
Natural cigarettes create a ‘health halo’. Preconception care as ‘the next frontier’. Friends don’t let friends smoke. There’s always plenty of new, interesting research in our field – and, there’s no shortage of writing strategies to try out, too.
Health risk information is better received when you ask your readers to identify their own values and beliefs before communicating the risks.
Could understanding more about selective exposure help us write engaging content? One study looked at how selective exposure influences attitudes towards health behaviours.
New research provides insight into how we can help high-school students understand health information and make better-informed health decisions.
Health literacy in school students, Instagram’s potential, reducing alcohol consumption through self-affirmation, and more – explore the latest findings in health communication.
A study recently published in the Journal of Health Communication has looked at warning labels on cigarette packages in the Netherlands.
This series aims to give you ideas and inspiration for creating effective, useful health content that makes a difference.
Digital educational interventions play a huge role in helping to educate community members outside the boundaries of traditional clinical care.