• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Health Writer Hub

Health Writer Hub

Medical Writing Courses & Certification

  • COURSES
    • FREE COURSE
    • Introduction to Health Writing
    • Principles of Health & Medical Copywriting
    • How to Write Patient Education Materials
    • Breaking Into Health Writing
    • How to Create a Medical Writing Portfolio
    • How to Become a Freelance Health Writer
    • Introduction to Medical Writing and AI Course
    • Principles of Medical Editing and AI Course
    • Advanced AI Medical Writing Strategies
    • VIEW ALL
  • DOWNLOADS
  • COACHING
    • Career Coaching for Health & Medical Writers
    • Build Your Portfolio Masterclass
  • BLOG
  • REVIEWS
  • ABOUT
    • About Health Writer Hub
    • CPD Certification and Accreditation
    • Contact
    • Become a Health Writer Hub Affiliate

The power of automation in healthcare marketing

Automation in healthcare isn’t just about scheduling manual tasks and saving time – it’s about delivering highly targeted messages to the right audiences in the most effective way.

LAST UPDATED: August 16, 2022 | AUTHOR: Libby Evans

the power of automation in healthcare marketingThese days, most of us are utilising automation in healthcare marketing and scheduling at least some of our tedious tasks.

If you’re a freelance medical writer, you might be scheduling your social media posts and email newsletter marketing.

If you’re an employee, your organisation might already have some automation set up, like welcome emails, birthday emails or cart abandonment.

Automation in healthcare isn’t just about scheduling manual tasks and saving time – it’s about delivering highly targeted messages to the right audiences in the most effective way.

Automation can be challenging to implement in the healthcare industry, where consumers of healthcare products and services are dynamic and diverse.

Still, there is a unique opportunity to develop customer trust, confidence and loyalty through automating certain healthcare communication tasks.

COURSE OUTLINE: PEM: LOCATION: BLOG POSTS

Learn how to write engaging patient education materials

Our How to Write Patient Education Materials course will teach you how to create impactful health content that truly engages and educates your readers.

In just three weeks, you will learn how to write explainer content about health topics, medications, treatments and procedures.

Enter your email for a free course outline!

You'll also join 22,000+ others who receive our regular emails. Opt out at any time. View our Terms and Privacy Policy.

Examples of automation in healthcare marketing

The most effective automation is highly targeted for maximum effectiveness.

You can automate your healthcare marketing (email, social media, text messages, ads) based on:

  • Actions – send welcome messages when people register, follow-up emails asking for feedback on a service and re-engagement emails to clients you haven’t heard from in a while
  • Consumer preferences – send targeted messages to users who have shown interest in (clicked, shared, viewed) particular products, services or health topics
  • Patient journey stages – send specific messages depending on where a patient is during their healthcare journey, from diagnosis to treatment, and surgery and follow-up.

The benefits of automation in healthcare marketing

Automation has the power to:

  • Increase client engagement – segmentation allows for a more targeted message, leading to greater audience engagement
  • Boost sales – targeted marketing gives you a better chance of selling the right product to the right customer
  • Reduce time spent on marketing campaigns – by automating manual tasks you can save time as well as money
  • Increase customer satisfaction – automation in healthcare marketing also allows you to predict future behaviours of your customers, based on their web activity such as how long they spend on a webpage as well as the type of web content they view; based on this information, you can set up future messaging/action that targets the next potential behaviour, from booking the next appointment with their healthcare professional to sending an email enquiring into a product or service
  • Boost brand loyalty – automation enables you to ensure consistency in your messaging, which builds brand trust.

The benefits of automated communication during the patient journey

Automated messages have the potential to enhance a patient or customer’s journey and improve the quality of life for that person during their treatment and recovery period.

Automation ensures people aren’t overwhelmed with too much information which can reduce adherence.

Instead, information can be communicated at specific times during a person’s health journey, from discussions around treatment options, to what to prepare for surgery, what to do during recovery, what additional treatments might be needed – such as physical therapy, as well as when to schedule follow-up appointments.

How to get started with automation

According to a 2018 review, the following factors are key to a successful marketing automation strategy:

  • Review your current marketing and business processes – don’t be afraid to critically evaluate your current processes and look for more automated, time-saving options
  • Scope out which automated marketing tools your business will need to meet its goals – some common automated marketing tool providers include Hubspot and Marketo, or Buffer for social media and MailChimp for email
  • Produce relevant and time-specific content for your customers – make sure you take the time to analyse the effectiveness of your campaigns; this not only gives you ideas for improvements to increase engagement, but it also offers opportunities to create new leads
  • Be patient – it can take time to see the benefits of your automated marketing strategy.

Are you utilising automation in your healthcare marketing?

Print this page

Filed Under: Health writing

About Libby Evans

Libby Evans is a freelance health writer. She has Bachelor in Science from the University of Auckland, a PGDip in Human Nutrition and currently investigating the relationship of perception versus actual risk of disease development in her Master’s degree. Libby has held clinical, marketing and communications roles within a diverse range of industries including; FMCG, NGO and public and private healthcare. She is also the Digital Marketing Assistant at the Australasian Medical Writers Association. You can find her on LinkedIn and Facebook.

Libby is a member of the Health Writer Hub Alumni.

 

200+ career-boosting AI prompts every health & medical writer should be using

Stop guessing, and start growing. The AI Career Toolkit for Health & Medical Writers gives you the answers you've been searching for – whether you're job hunting, building your freelance career or trying to stand out in a competitive market.

AI Career Assistant prompts

  • Job search prompts
  • CV and cover letter prompts
  • LinkedIn profile prompts
  • Networking prompts
  • Career growth prompts
  • AI writing assistant prompts
  • Buy now for just $29
BUY NOW

Packed with 200+ editable prompts, this toolkit shows you how to use AI strategically to plan your next move, find work faster and grow a career you’re proud of – even if you’re not sure where to start.

Primary Sidebar

beginner's boost bundle

Beginner's Boost Bundle

Jumpstart your health writing career with access to three of our most popular courses: Breaking Into Health Writing, Introduction to Medical Writing and AI and How to Create a Medical Writing Portfolio.

VIEW DETAILS


MOST POPULAR



How to find freelance medical writing work

How to find an entry-level medical writing job

How to build your health writing portfolio

How to write a winning article pitch


EXPLORE TOPICS



Building a medical writing portfolio

Freelance health & medical writing

Getting started in health writing

Health & medical copywriting

Health & medical editing

Health writing

Medical writing and AI

Patient education

Get a personalised course recommendation. Take the 2-minute quiz to find your perfect medical writing course.

GET YOUR COURSE RECOMMENDATION

Footer

Get the latest health writing advice and course news.

Opt out at any time.

SUPPORT

Contact
FAQ
Payment
Disclaimer
Terms
Refunds

ABOUT

About
Become an affiliate
Reviews
CPD and accreditation
Subscribe

  • Facebook
  • LinkedIn

Courses

Health communication courses for health professionals
Freelance writing
Medical copywriting
Medical editing
Breaking into health writing
View all courses

Health Writer Hub © 2025. All Rights Reserved. I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where I live, learn and work.