Welcome to Health Writer Hub’s new Health Communication Research Review blog series.
The Health Communication Research Review highlights new and exciting research in health and medical communication.
With this series, I hope to help you find ideas and inspiration for your writing. By drawing on these evidence-based strategies and insights, we can make our health communication more effective and useful.
Click on the links to read the full studies (some articles may require a fee).
Potential for humour when promoting physical activity in young people
Re-branding physical activity promotion with humour, focusing on fun and enjoyment, could be a viable new direction for public health messaging, suggest Irish researchers.
Exploring Twitter’s potential for real-time monitoring of health education campaigns
Researchers from Keck School of Medicine, University of Southern California, tracked the popularity of two e-cigarette campaigns on Twitter. They analysed the content of 2192 tweets and determined who was involved in these discussions to consider the potential of Twitter in public health education.
Health literacy plays an important role in patients’ involvement in medical decision-making
The hypothesis that people with higher health literacy are more involved in medical decision-making was partly confirmed by a research team from the Netherlands.
Writing about risks doesn’t change health behaviours
Even personalised risk information didn’t seem to help people change their unhealthy behaviours, according to findings from an English team.
Online health education module helps to improve preconception care
A web-based education program called MyFamilyPlan helped improve preconception care delivery and promote preconception health awareness.
Translating and cultural adaptation increases interest
When a healthy diet text message was translated and rewritten to be more culturally appropriate for a Hispanic audience, it was well-received, according to researchers from California.
How mobile tech helps reduce substance use
Mobile technology is a promising tool for reducing substance use and warrants further development, discussed researchers who looked at mHealth interventions for reducing substance and alcohol abuse.
How health information in mass media influences patients
The potential negative influence of exposure to health information in mass media versus physicians is explored in this research in the Journal of Health Communication.
Misleading Zika posts were more popular than accurate posts
Misleading Facebook posts were far more popular than the posts dispersing accurate, relevant public health information about the disease, according to an American research team.
How language influences attitudes towards the HPV vaccine
Mentioning HPV as an STI and attributing the cause of infection as external or internal may influence college students’ intentions towards receiving the HPV vaccine, suggests research published in the Journal of Health Communication.
Patients who had gastric banding needed more health information
Patients who had undergone gastric banding surgery could have benefitted with more health information about gastric banding before, during, and after surgery suggests a mini review.
App potential for social anxiety
A social anxiety app could help university students to cope better when waiting lists and access to health professionals are scarce, conclude Portuguese researchers.